Ramón Arratia is Sustainability Director at Interface, the world’s largest carpet tile manufacturer and a company widely recognised as an environmental pioneer. Interface recently celebrated reaching a major milestone in its European operations, achieving a 90% reduction in carbon emissions since 1996.
At Interface, Ramón is tasked with helping the company advance its progress towards Mission Zero – the company’s goal to eliminate any negative impact it may have on the environment by 2020. This includes reviewing products, manufacturing and business processes to ensure a dramatic decrease in environmental impact.
With 15 years’ sustainability experience gained at multinationals including Vodafone and Ericsson, Ramón’s core areas of expertise include product transparency, circular economy and how to embed sustainability within your organisation.
He is a strong advocate of radical sustainability through his popular blog and regular speaker appearances. Named one of the world’s top sustainable business tweeters by The Guardian newspaper, Ramon actively campaigns for stronger and more efficient regulation based on product standards. For many years he led the ‘Cut the Fluff’ campaign against labels, certificates, partial truths, marketing claims and all the components of the traditional sustainability “beauty contest”. Then, he has published a book entitled ‘Full Product Transparency: Cutting the fluff out of sustainability’, in which he argues that as more companies embrace sustainability, it is vital that they fully understand the environmental impact of a product throughout its life cycle in order to create successful change.
Ramón is a Senior Associate of the University of Cambridge Programme for Sustainability Leadership (CPSL) and advises the programme on its strategic direction and contributes to the delivery of its executive and business programmes.
Ramón has an MBA from Warwick Business School, a MSC in Quality and Environment from Spain and a degree in chemistry. This mixture of business and technical education provides him with a privileged perspective in understanding sustainability in practice and as part of a wider business strategy.