Javier Goyeneche Javier Goyeneche


President and Founder



Bachelor of Business Administration from the EBS (EUROPEAN BUSINESS SCHOOL), Master graduate in International Marketing Strategies for the Northwestern University  Chicago (Kellogg ).

Founder of the company of accessories FUN&BASICS, Javier is now dedicated to a new project called ECOALF, based on sustainability and innovation.

ECOALF, through the R+D+i investment is becoming a worldwide reference in sustainability and fashion through the investment in R&D+I in recycling processes

Ecoalf was born in 2009.

The idea was to create a fashion brand that is truly sustainable. The concept arose of my frustration with the excessive use of the world’s natural resources and the amount of waste produced by industrialized countries.

I decided to create a sustainable fashion brand and I really create a brand of sustainable fashion and it appeared to me that the way to do so was by stop using our planet’s natural resources in a careless way (all studies showed that we are presently using 5 times more natural resources than the planet is able to auto-generate).

Recycling could be a solution!

The problem was that when we sourced the market for recycled materials the offer was small and of very poor quality.

Most fabrics only contained a very small percentage of recycled material.

ECOALF found the need to start creating partnerships with factories in order to develop fabrics, lining, straps, soles, labels and cords using recycled materials.

By investing in R+D and traveling the world to identify waste and the ideal manufacturing resources, to carefully built the foundation that would become ECOALF.

Through integrating breakthrough technology, we wanted to create clothing and accessories made entirely from recycled materials…without actually looking like it.

At the moment the company has 11 active alliances throughout the world (Taiwan, Korea, Portugal, Mexico, Japan, Spain, etc.) that allows to continually develop through integrating breakthrough technology all the necessary elements to manufacture fashion and accessories with recycled materials.

Discarded fishing nets, post-consumer plastic bottles, worn-out tires, post-industrial cotton, and even used coffee grinds become outerwear, swimsuits, sneakers and accessories.

The name ECOALF comes from the initials of Javier’s son Alfredo.

Ecoalf symbolizes what I believe the fabrics and products of the new generations should be.

Related Sessions

View full schedule