Alberto Andreu Alberto Andreu

Universidad de Navarra

Associate Professor of the School of Economics and Business Administration

@aandreup

 

Alberto Andreu, obtained an MBA from the IE Business School, a degree in Law from ICADE and he is PhD Candidate in Economics. He is an Associate Professor of the School ofEconomics and Business Administration at the University of Navarra; member of the Chair of Economic and Business Ethics at Comillas Pontifical University, and member of Council of Research Centre of Governance, Sustainability and Reputation de Corporate Excellence e IE Business School.

He is an expert in defining the corporate purpose and aligning organizations undergoing transformation to achieve their goals. Has extensive experience in harmonizing business goals, values and principles with the daily operation of companies.

He has taken part in the transformation processes at CEPSA, during the liberalization of the oil monopoly as Internal Communication Manager; at Banesto, following the audit by the Central Bank of Spain, as Corporate Identity Manager; at Santander Bank, for the merger with BCH, being responsible for Corporate Culture and Brand; and at Telefónica, where he has been leading different areas such as Corporate Sustainability, Reputation, Brand, Public Affairs, Culture and Organization Development while the globalization and digital transformation process. In addition, he has been an Associate Professor at the IE Business School.

He combines his professional activity with teaching, and is regarded as the “dean” of Spain and Latin America in the fields of corporate culture, identity and reputation, sustainability, ethics, organization, internal communication and Corporate Social Responsibility (CSR).

He writes a column for the El País newspaper in Planeta Futuro, the section on sustainable global development, and has also contributed to Cinco Días. He also had published articles in management journals such as Harvard Deusto Business Review and Dialogue Review, and he was a member of the Stakeholder Council of the Global Reporting Initiative (GRI).


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